Selling sustainable homes

Last updated: 30 January 2024
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Building sustainable homes is only one part of the puzzle, the true art lies in selling the value of these homes back to your consumers.

By strengthening your understanding of sustainable homes, the design principles that underpin them and human behaviour, you will be more confident, and successful, in having conversations that translate to sales.

Online training guides

The following online guides should be used as additional reading material to support in-person training sessions. You can also use these to inform yourself without attending an in-person session or as a basis for providing your own in-house training for your organisation’s sales team.

Using the guides

  1. These guides should be read in the order they appear on screen.
  2. Keep a direct link to the guides, so that you can easily access them as part of your day-to-day work.
What sustainability means in the home building sector
Learn what sustainability means in the sector, why it’s worth bringing up with clients, and where to begin.
What home buyers want from sustainability
Gain insights from research into home buyers' needs and get tips for laying the groundwork to talk about the benefits of sustainability.
How to broaden a client’s horizons
Sustainable homes are about more than solar panels. Discover how to broaden the conversation.
Selling liveability over sustainability
Help your clients make meaningful choices for their lifestyle, comfort, and health.
Supporting effective compromise
Sustainable homes are about more than solar panels. Discover how to broaden the conversation.